Marketing

Objective:

Accolade was looking to increase the number of leads it could provide its advisors through the use of digital marketing.

Overview:

In order for Creative to better showcase Accolade’s new product “The Accolade Life Plan” Creative took the Powerpoint presentation and made a video to demonstrate what it has to offer.

Creative then used social media marketing, in this case Facebook, to promote Medical Aid and Life Insurance products. resulting in multiple leads. These leads were then taken on an email journey to up-sell each person on different services and products.

Website

Website objective:

Accolade Financial Services approached Bizlink Creative to assist with updating its old metro styled website that was not mobile friendly.

Overview:

This website was built on WordPress. Focusing on the services offered and inspiring trust by showcasing how long Accolade Financial Services has been around together with testimonials. Creative took the logo and brought elements of the logo through the website together with the colouring to reinforce the brand ensuring a very clean modern website.

Search Engine Optimisation

Creative does basic Search Engine Optimisation on all the websites it builds to ensure each main page dsiplays correctly in search results

Mobile Responsive

This website was built to be mobile friendly and tested on phones and tablets to ensure all pages and content are mobile friendly.

Image Optimised

Creative ensures that every single image is optimised for web to save data and make your website user friendly.

Analytics

Creative adds tracking code to all its websites to ensure you can track your website visitors.

Optimised for Speed

If your website loads slowly people will bounce which is why Creative ensures good page speed scores.

Accolade page speed score:

Page Speed Grade

YSlow Grade

Website Hosting and Maintenance Package

Accolade is on Bizlink Creative’s website hosting and maintenance. This package provides peace of mind knowing that your website is being taken care of and that you have professional support team on-hand if you require assistance.

This means this website undergoes monthly security and speed tests, is backed up on an hourly/daily/weekly/monthly basis. All potential broken links are monitored in real time and resolved. The website server is monitored for any downtime and notifications will be sent if there is. SEO rankings for up to 100 keywords can be provided. Creative will also run monthly updates and maintenance to ensure that the website is up to date and running smoothly.

All of the above services are reported on with a monthly client report sent out at the end of each month.

Accolade

Accolade Financial Services has grown significantly since its early beginnings in 1991. They now boast over 20 expert Financial Planners, who work in association with a support staff of 9. Due to the levels of expertise that their clients demand, they have ensured that their Financial Planners have a high standard of qualifications, specialised knowledge and acquired expertise.

ClientAccolade Financial ServicesLinkwww.accolade.co.za

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